Search Engine Optimization

Your clients need to find your journal publishing site and this is why Search Engine Optimization (SEO) is a must! Effective SEO can save a business thousands of dollars in advertising and marketing.  Gateway Plugins provide live data to external systems. The two Gateway Plugins are Google Scholar Gateway Plugin, which provides live data about a particular journal to Google Scholar for indexing and searching, and Resolver Plugin, which generates a list of journal titles  for link resolving software. It includes titles, ISSNs, full text start dates, etc.

However, to get any sort of traffic from search engines, you need to be within the top 30 results, preferably within the top 10 results. 90% of users do not look past the 3rd page of search results. Optimize for the wrong keyword and you could see your search engine traffic plummet. By investing in SEO services and directing the right visitors to your journal publishing website using the proper search terms, SEO can provide a great return on investment for your business.

APC’s SEARCH ENGINE OPTIMIZATION HIGHLIGHTS

  • Comprehensive look at your site’s content, navigation, code, site speed, and much more
  • Modifying and enhancing each page to optimize with unique Meta tags, clean code, search-engine friendly content and more
  • Set up analytics tools to track and measure your website’s performance. With the data we help you improve your site to increase your ROI