Online advertising for your website is simply advertising to potential and existing customers over the Internet. Examples include paid search ads, banner ads, advertising on social media sites, email marketing, and more. Online advertising provides a wide reach and the ability to deliver effective, targeted marketing messages to your exact audience. We can create a rich, brand-building experience through display ads using images and videos to engage with your audience. We can show your ad to a potential customer right as they are searching for your service and choose precisely where you want your ad shown.
Our Internet marketing specialists can help you identify the right online advertising strategy and tactics that will work for your business. We provide a variety of online advertising services and provide you with tools to track and measure the success of your online advertising campaign. With the ability to continuously improve your marketing initiatives based on performance, online advertising provides a better return on investment.
APC’s ONLINE ADVERTISING HIGHLIGHTS
- Pay Per Click advertising
Pay per click (PPC), also called cost per click, is an internet advertising model used to direct traffic to websites, in which advertisers pay the publisher (typically a website owner) when the ad is clicked. It is defined simply as “the amount spent to get an advertisement clicked.”
- Display advertising/banner ads
Display advertising is a type of advertising that is located on websites. It can be seen in a wide range of different formats and contains items such as texts, images, flash, video and audio. The main purpose is to deliver general advertisements and brand messages to the plus 40 million people connected to the Internet each month
- Social media advertising
If you run a small business, you might be wondering whether social media advertising is a good fit, especially if your current advertising budget is stretched thin. We’re going to dive deep into the data and examine the pros and cons of each social channel from an advertising perspective.
We’re going to assess the strengths and weaknesses of four major social networks: Facebook, Twitter, Google+ and LinkedIn. We’ll be looking primarily at four criteria:
- Mobile marketing